Napa, California – Sitka, designers and manufacturer’s of performance hunting and archery gear, announced their new Coldfront Jacket and Pants in GORE™ OPTIFADE™ Concealment is receiving Field & Stream’s “Best of the Best” Award in the hunting outerwear category for 2009.

“Each year since we started the company back in 2005, we’ve worked really hard to improve on what we already had. We’re always striving to make the gear lighter, stronger, more durable.” said Hart. “This year our partnership with W. L. Gore & Associates was a perfect fit for Sitka. Gore hands-down makes the best fabrics on the market. And when we first discussed launching the new OPTIFADE pattern with them we knew we were on to something big that would change the game for hunters. Design, construction and innovation in gear is what allows hunters to be more comfortable and successful in the field. In the end, that’s what it’s all about.”

GORE™ OPTIFADE™ Concealment is the first-ever visual concealment pattern based on the science of animal vision. Developed by a team of experts, including an animal vision scientist and a military officer who specializes in digital concealment, the new technology considers the way a deer perceives color and the ratio of positive to negative space in an effort to make the hunter blend with his environment. The pattern also breaks up the symmetry of the human body to prevent the prey from recognizing the hunter as a predator.

The Sitka Coldfront Jacket and Pants are constructed with 100% waterproof, breathable GORE-TEX® Softshell fabric teamed with a lining of micro-fleece. The Coldfront is your choice for the coldest and wettest hunting conditions imaginable. No detail is left behind in the Coldfront series: articulated elbows for full range of motion, a bomber hood, and watertight chest and hand pockets that are guaranteed to keep the water out in the worst of conditions. The Coldfront Pants feature full length leg zips, a gusseted crotch and articulated knees. Sitka’s Coldfront is built to play hard-ball in nature’s worst conditions.

Complete details on the Field & Stream Best of the Best Awards can be found in the September 2009 Field & Stream issue.

About Sitka:

Established in 2005, Sitka is known for its commitment to using the best technology, fabrics, designs, construction and partners to produce the best products available in the hunting market. Sitka Gear excels in the worst of conditions and is built to last. Sitka: Turning clothing into gear. 870 Napa Valley Corporate Way Suite N, Napa, CA 94558. Phone # (877) SITKA-MG or 877- 748-5264. www.sitkagear.com.

About W.L. Gore & Associates:

Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs almost 8,500 associates at 50 facilities throughout the world.

GORE, GORE-TEX, WINDSTOPPER and designs are trademarks of W. L. Gore & Associates, Inc.© 2009 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com